TreatmentsCOSMETIC TEETH WHITENING – PureSmile | Skin by Lidia Nova

Why PureSmile

If you’re looking for a brighter, WHITER smile, PureSmile can help you to achieve the results you have always wanted. Unlike other treatments on the market, teeth whitening at PureSmile is 100% safe, and can instantly boost your confidence and give you a fresh new look. The teeth whitening gel used contains sodium perborate and is FREE from peroxide – which means LESS sensitivity. Using the latest in teeth whitening technology, American LED lamps are used to lighten your teeth by up to ten shades.
12 - 24 hours
15 - 30 minutes

Initial consultation

Every Pure Smile Cosmetic whitening treatment starts with a consultation. Our experienced teeth whitening professional will discuss any queries you might have about the whitening process before your treatment. During this consultation we assess your initial shade and note your lifestyle habits so your treatment can be tailored to your needs.

What does the process involve?

Teeth are gently cleaned, and gums are protected with our Vitamin E and Aloe Vera formula, whitening gel is applied to teeth ensuring both bottom and top teeth are evenly covered. Pure Smile technicians undergo extensive training to tailor the gel application person to person.

Our LED light activates the gel to break down stain particles and whiten enamel. The gel will be reapplied every 15 or 20 minutes for the duration of the treatment time. The actual treatment will take between 45- 60 minutes depending on the selected whitening package, but we recommend allocating additional 15 minutes of your time for your complimentary full consultation and after care advice.

After Care & Take-Home Products

Following the procedure, we recommend you do not consume any staining drinks or staining food for at least 24 hours and refrain from smoking as it would have a negative effect on your results. You will be emailed after-care instructions, to act as a reminder when you go home. To maintain your smile after the treatment try our Teeth Whitening and Cleaning Foam, our Enamel Booster and our Teeth Whitening Pen to keep your teeth sparkly white. Pure Smile after-care products have been specially formulated to enhance and extend your results and to prevent future staining.

Our Packages

Our specialist cosmetic whitening packages are carried out by fully trained and experienced professionals who will have your smile looking dazzling in an hour or less.

  • $179 before 20% discount
  • Full consultation
  • 45 minutes
  • Peroxide-Free whitening treatment
  • After care advice
  • $199 before 20% discount
  • Full consultation
  • 60 minutes
  • Peroxide-Free whitening treatment
  • After care advice
  • $249 before 20% discount
  • Full consultation
  • 60 minutes
  • 6% Peroxide Hydrogen whitening treatment
  • After care advice

Food and Drinks to Have or Avoid

While a tooth whitening procedure does not mean making a drastic change to your diet, sticking to The White Diet can help protect your teeth from getting that yellow tint again. This is especially important in the first 48 hours following your procedure as the pores within the enamel are still open, making them highly susceptible to stains. White wine is okay but red wine is not.

Okay Not Okay
●        White wine

●        Sparkling water

●        Water

●        Skimmed milk

●        Coconut water

●        Gin

●        Vodka

●        Bananas

●        Potatoes (peeled)

●        Cottage cheese

●        Cauliflowers

●        White sauces

●        White pasta

●        White rice

●        White fish

●        Turkey

●        Chicken

●        Low-fat yoghurt

●        Rice crispies

●        Egg whites

●        Crustless white bread

●        White onions

●        Energy drinks

●        Colas and other carbonated drinks

●        Coffee and tea

●        Fruit or vegetable juice

●        Dark or stout beer

●        Red wine

●        Margarine and butter

●        Beets

●        Red sauces

●        Tomatoes

●        Wheat bread

●        Chocolate

●        Spinach, broccoli, and green vegetables

●        Carrots and other orange produce

●        Berries, including fillings in pies and other baked goods

●        Other colourful foods



  • Using a straw as much as possible. Expect to catch some stares when you’re doing this with a cup of tea, but this will minimise the contact between the liquid and your teeth and minimise staining.
  • Taking over-the-counter pain relievers. If you experience any pain or sensitivity after your session, you can take your everyday paracetamol or any similar medication for relief. You can also ask your dentist for prescription medicine if you prefer.
  • Choosing smudge-proof lipstick or lip gloss. Keep lip makeup from getting on your teeth, especially if you are using them on a regular basis. They can actually leave a permanent stain on the enamel if you aren’t careful.
  • Using maintenance products. Strengthen your tooth enamel and seal your whitening results with an enamel booster. Get touch-ups on the go with a teeth whitening pen. Check out our wide array of products to see what can help.
  • Rinsing your mouth after each meal. To ensure that you don’t leave food and drinks in your mouth for too long, swish some water in your mouth right after eating. You can also alternate between sips or rinses of water in between.
  • Flossing regularly. Remove any harmful build-up that could make your teeth yellow. Flossing is also good oral hygiene that can keep your teeth white for a longer time. Don’t overdo it though as you might end up doing harm to your gums.


  • Smoking heavily and drinking alcohol frequently. These can reverse the effects of teeth whitening. Many alcoholic beverages, such as wine, contain tannins that can lead to yellow teeth. The same goes for nicotine in tobacco. If you can’t quit entirely, at least lessen the frequency and do them in moderation.
  • Eating and drinking anything acidic. Food and drinks that are high in acid content can open up the pores of the tooth enamel. This will, in turn, allow stains to penetrate your teeth more easily.
  • Consuming extremely hot or cold liquids. These are dangerous to your now white smile as they can change the temperature of your teeth. Temperature changes can cause teeth to expand and contract, allowing stains to penetrate them.
  • Using a home whitening kit. Wait for a month or two before you decide to do so. This is because it may over-whiten and weaken your teeth.
  • Going back to your old toothpaste. Make the switch to whitening toothpaste. Better yet, give our teeth whitening foam a try. Not only can it penetrate enamel, but it can also dissolve particles and oxidise stains before they have a chance to discolour your teeth again.
  • Cutting back on the brushing. Some people assume that getting a teeth whitening procedure means that it would be okay to brush only once a day. They are highly mistaken as proper oral hygiene can extend the life of your dental procedure and keep your mouth as healthy as possible.

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Copyright by Skin by Lidia Nova. All rights reserved.